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Of the billions of Google searches done every day, many are searching for video content. Following the very best practices noted here (as well as our typical Web designer Guidelines) can increase the possibility that your videos will be returned in search results page. Video leads to Google Search appear both in combined Search results page and in Video Browse outcomes.

In order to expose a video in search results page, Google should comprehend something about the video. Google can extract info about a video in the following methods: Google can crawl the video (if in a supported video encoding) and extract a thumbnail and preview. Google can also draw out some minimal significance from the audio and video of the file.

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Google can utilize structured information (VideoObject) or video sitemap connected with the video. YouTube videos are constantly crawlable. Nevertheless it is still handy if you provide a video sitemap or structured data to help Google discover the embedded YouTube video on your page. Sitemaps and structured data also help you offer us additional information about the video.

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Google needs 2 pieces of information to expose your video in search results: a thumbnail image and a link to the actual video file. However, the more details you provide, the better your search results page experience. Here are  Found Here  of video search appearance: If you offer the absolute minimum details to Google, your video can appear in combined search results and video search results page with a thumbnail image and a link.

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Absolute minimum info is a thumbnail image and a link to a video file. Example standard video result If you supply more info, Google can offer more functions for your video, such as video sneak peek, video length, video date and service provider details, the ability to restrict search engine result based on the user's country or search gadget, and more.

Make sure that the page doesn't need intricate user actions or specific URL fragments to load, or Google may not discover it. Although we can find videos embedded in a page through natural crawling, you can assist us find your videos by publishing a video sitemap. where users can view the video.